The term fluffy bunny originated within the Wiccan community and is generally used in a derogatory manner to refer to someone who self-identifies as a Wiccan or a witch but who approaches their witchcraft in a way that seems superficial, vapid, overenthusiastic or just plain silly. It seems to have originated somewhere along the American festival circuit in the 1980s.
Generally, the “fluffy bunnies” have based their practice on only the most delightful aspects of their spiritual path or romanticized, fictional Hollywood or literary accounts of witchcraft or Wicca. The name fluffy bunny is generally pinned to individuals with a very high level of enthusiasm, but a low level of experience. Folks who see Wicca or magick as a fashionable adventure, rather than a serious craft or religion. These are often people who view Nature as an important part of their witchcraft but also view nature and witchcraft in an overly romantic light, all “white light, and fluffy bunnies”, ignoring the more serious aspects of both.
In many cases, the fluffy bunny is a newbie. Someone who really wants to be Wiccan, or a witch, for whatever reason, but doesn’t know how and is trying based on poor information sources and unknowingly embarrassing themselves by eagerly bringing up the pet peeves of the more experienced folks around her/him. Since most people get their magical education from books or the internet these days, many folks some time in their lives in this state and, as such, the above use of the term has declined as the internet has become a more primary available source. Some of the more popular writers on Wicca and witchcraft have popularized ideas that were once considered fluffy and they are now commonplace. If everybody’s fluffy, who’s going to call you fluffy?
The term fluffy bunny is not a politically correct one and the magical community at large has grown more tolerant of newcomers and eclectic paths and less tolerant of elitism. Folks are now more likely to attempt to correct misconceptions and those who do use the term are often scolded.